One of the fastest-growing niche pet food categories right now is freeze-dried dog food. We're noticing pet food brands gaining market share via niche pet foods.Īnd startups aiming to get traction in the space by launching completely new types of pet food. Increasing Number of Pet Food NichesĪccording to Pet Biz Marketer, pet food makes up about 3/4s of all pet industry sales. Which makes them part of the high-end pet product trend. "Cat enclosure" searches have grown steadily (by 79%) over the last 10 years.Ĭertain cat enclosures can cost upwards of a thousand dollars. While reducing the risk of escape or danger. Instead, they sell their product exclusively via a monthly subscription.Ĭat enclosures are another example of a luxury pet product on the rise.Ĭat enclosures are fenced-in areas designed to help cats get time outdoors. Pretty Litter is also noteworthy because, unlike basically every other kitty litter on the market, their product isn’t available in pet stores or supermarkets. The company, which has branding that largely targets millennials and Gen Z consumers, claims that the product helps cat owners detect illnesses in their cats, like worms, metabolic acidosis, or a UTI. Pretty Litter is a brand of kitty litter that changes color based on a cat’s urine pH levels. Pretty Litter brand searches have grown by 967% over the last 5 years. Pretty Litter is perhaps the best example of a high-end pet product seeing significant growth. It competes with Nestlé’s Purina Frosty Paws. No matter the product: if it will make their pets happier, there’s a group of owners who will buy it.Īnd that includes relatively expensive luxury products.įor example, The Bear & The Rat, a startup that makes frozen yogurt for dogs is sold in Whole Foods stores nationwide. At $500 per unit, this product also taps into a pet industry trend that we'll talk about next: luxury pet products. Litter-Robot sells a battery-powered, Wi-Fi-connected litterbox that self-cleans after every use. Litter-robot is another brand looking to create a new category in the pet industry. But new products (like cat toothpaste) are coming out for owners that want to ensure that their pet's teeth and gums are in tip-top shape. Oral hygiene products for pets are nothing new. "Cat toothpaste" searches have risen by 100% over 5 years. Although a relatively new category, Amazon already has nearly 300 brands of pet wipes for sale.Īnother relatively new pet product category is pet toothpaste. Pet wipes are essentially moist towelettes used on pets after going to the bathroom. Searches for "pet wipes" have grown 185% over the last 5 years. They're creating entirely new pet care product categories. Specifically, entrepreneurs aren't simply launching variations of existing products. The pet industry has traditionally been made up of handful of product categories:īut we're starting to see significant amounts of innovation in pet product R&D. Second, early research out of Baylor College of Medicine shows that CBD oil can help treat canine osteoarthritis, which affects 20% of dogs older than a year old. Many dog owners are (understandably) concerned about giving their furry friends human-grade CBD oil.īut companies, like Royal CBD and Gold Bee, have released less potent CBD products engineered for pets. But took off once more in 2021.įirstly, there are now a number of CBD products designed specifically for dogs. Searches for "CBD for dogs" briefly seemed to have peaked. In fact, searches for “CBD for dogs” are up 1,000% over the last 10 years. The pet supplement industry is set to hit $1.05 billion by 2027, according to an analysis by Grand View Research.Įxamples of trending pet supplements include dog vitamins, cat fish oil, and dog probiotics.īut perhaps the fastest-growing pet supplement category is CBD. The question is: which trends will drive this growth?įrom pet food to supplements, this list will help you see what's coming around the corner in the pet space. That's an increase of well over 100% in total market size.Īnd there's still room for more growth. US pet market sales revenue has increased every year in the last decade, growing from $50.96 billion in 2011 to an estimated $123 billion in 2021. Here are 7 important trends in the pet industry for 2024 and beyond.
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